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ENO Buffetbaazi: Shaadi ki buffetbaazi.
Wedding culture / India. A wedding-season campaign for ENO by Asymmetry Brandworks.
Wedding season is India’s grandest food carnival, and ENO already had a trusted place at the end of it. The opportunity was to bring it inside the feast, as a friend at the table rather than a fix after it.
In India, food is not just a buffet. It’s a buffet of behaviour. At weddings, appetite becomes performance: who starts first, who returns for seconds, who hoards and who shares.
Move ENO from remedy to ritual: from reaction to readiness, from after the plate to part of the plate.
Shaadi Ki Buffetbaazi: character-driven films and influencer moments featuring Ms. Chatori, Reels Queen, Vasooli Bro, Gyaani Baba, Jugadu Ji and other recognisable wedding-buffet tribes.
The films